The design system is a team habit
Why libraries fail when shared decisions never become shared behaviour.
Field Notes · Ideas in progress
Thinking
out loud.
Useful observations from the overlap of product, design, development and running a small studio.
All notesDesignDevelopmentProductStudio
Your website does not need more movement.
It needs better reasons to move. A practical guide to using animation for hierarchy, feedback and story—not decoration.
Small teams make fewer expensive assumptions
How direct collaboration changes the speed and quality of product work.
Performance is part of the art direction
A fast site feels more confident. Here is how we protect that feeling.
Prototype the risky bit first
Move past polished happy paths and test the question that could break the idea.
Your CMS should protect good design
Flexible content does not need to mean unpredictable pages.
A useful brief starts with tension
Forget the feature list. Tell your product team what is currently not working.